What's my Type?

When it comes to designing, choosing the proper font is crucial. Below are three of my favourite typography designs, for their use of font enhances the look and feel of the product and/or service.

Design 1:

The New York Times is a prestigious newspaper that has been printing for over 140 years! It has won over 106 Pulitzer Prizes and is the leading newspaper today in America for news. The typography for this paper is exceptional because it portrays a certain feel that screams "The New York Times." That is, it has a brand. The font is very traditional, and so is the newspaper, so that is one way in which the typography is great. Tradition can mean that there is a strong trust between the product and the consumer. When people pick up the New York Times, they know that they can trust the news their reading, and they can be rest assured that the quality of news is exceptional. This old-fashioned typography perfectly depicts the image of prestige, trust and professionalism - qualities readers look for in a newspaper.

Design 2:

This magazine advertisement, for designer Vera Wangs perfume, "Princess", has a sweet and girly typography that fits perfectly with the image that this perfume is trying to sell. It also has a handwritten feel, as if a girl was writing out her signature, giving the typography a very feminine look. The fact that all the letters are lower case and not upper case is also a nice touch, for it doesn't give off a harsh look - instead an innocent one.

Design 3:

Mac cosmetics is the modern make-up company. They're makeup is bold, mod, and classic, and the typography used for their logo shows this very well. The use of a large and wide font shows that they're makeup is bold (bright reds, electric blues), the dots in between each letter give off a modern feel, and the fact that the colouring is black and white gives off the classic look.