Poster

For this assignment, I decided to create a Hollywood –esque movie poster. I did this because I have always had a fascination with movie posters and typography, and I knew I could create something very original and fun using the typography on PhotoShop. My favourite thing about this movie poster is how much it reminds me of a film-noir. I played off of the “film-noir” look by keeping a very basic colour scheme: red, black and white. I chose a pinkish-red instead of a harsh red because I didn’t want the feeling of fear coming across to the audience. Speaking of audience, the target audience for this movie poster are female’s ages 30-55 who are film buffs and enjoy a good drama. The title of the film is written in Italian, and this had a great influence on what type of font I was to use. I wanted something classy and traditional, yet also modern, and I felt that this font expressed this feeling. Because I was going for a film-noir look, I did the traditional “actor names across the top of the poster”, for this style was very popular in the 1940’s to 1960’s. I wanted this movie poster to look as professional and acclaimed as it could, so I added reviews on the poster. Finally, to fill the negative space, I created a diagonal effect by making the text size from smallest to largest, across the right side of the poster. I did this to balance out the left side of the poster where the movie title is placed. Overall, I believe this poster does have a classy and professional, film-noir look to it that I intended.